VW As an independent female in a highly competitive industry she has survived without compromising her ideals. Her vision has at times been at odds with the rest of the fashion world, yet her work has often been prescient. She has provoked outrage, amusement and ultimately respect. Her overriding gift to fashion is a conviction that clothing can change the way people think. She once said: ‘I think that the real link that connects all my clothes is this idea of the heroic’.
As a self-taught designer, Westwood has brought an utterly original slant to fashion, and been responsible for many fashion ideas that are now taken for granted. Although her clothes are often revolutionary, she has embraced traditional British fabrics and materials, and made them her own. While her work in the 1980s, post Punk, was wildly eclectic, the dominant theme of the 1990s was historicism. Westwood is ambitious for her craft. She has great faith in fashion as personal propaganda, as mental and physical stimulation, saying ‘clothes can give you a better life’.
Brands
- Gold Lable - a'dami couture ' line which is Vivienne Westwood most fashion-forward , innovative and recognisable collection. Womenswear upper mainline.
- Man - Designed for a fashion conscious man who enjoys a new take on classic designs.
- Red Lable - for an elegant, timeless women who enjoy wearing designer clothes from day-to-day. Womenswear ready-to-wear.
- Anglomania - Brings Westwood's typical avant-garde passions to the new generation. Diffusion womenswear and menswear.
Product
Bags & Wallets - A full range of bags and wallets produce by Braccialini designed to compliment Westwood clothing.
Shoes - Notorious for their height and great design, Vivienne Westwood's shoes are as much of a statement as her clothing.
Eyewear - The sunglasses ofter a myriad of styles from oversized to discreet to outrageously colourful and adorned.
Neckwear - Vivienne Westwood has designed an assortment of silk.
Ring - Rings in the form of a pair of lips, a heart, a skull, a frog, a butterfly, a flower, a musical instrument, an anchor or just a plain ring but decorated with beautiful stones make people sometimes wonder and admire vivid imagination, creative thinking and skills of designers of the leading brands among which one can definitely name Vivienne westwood.
Branning
Target Market
Based on the findings,it will then be looking at Vivienne Westwood different publics and the key messages that will be applied to each, along with relevant objectives, strategies and tactics. this is vital when cartering messages to reach the various publics, thus optimising chances for a successful launch of a new collection.
1. The Red Label is targeted at a sophisticated fashion consumer who does not follow trends but looks for innovative design with a strong traditional british sense of style. they grasp the philosophy behind the label and support the political causes highlighted by Vivienne
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